What We Do

FIND – FOLLOW – FUND

PCP operates a digital platform providing unlisted companies (Pty Ltd and public unlisted) and operating unit trusts, a structured pathway for such entities to prepare for and complement their prospects of achieving their carefully planned corporate event.

The PCP platform is designed to be a whole of company life support platform. Companies benefit from a range of services directed at managing an expanded share register, share facilitation, shareholder engagement and market profiling.

PCP platform companies will be required to incorporate many of the reporting features one would expect from a public listed company. At the same time, PCP’s platform aims to attract and build a following of individuals and institutions (prospective investors) interested in a company or companies on the platform as they approach their corporate event. The “Followers” can collectively be a powerful force in supporting PCP platform companies over the long term.

Finally a place to go to find companies of interest, follow such companies and then fund at the appropriate time

How It Works

How it works Find icon

Find


Find a company of interest to you – may be early stage, established, profitable, ASX IPO aspirant, CSF candidate etc. Companies come onto the platform well in advance of their planned corporate event.
How it works Follow icon

Follow


Follow a company as it adopts ASX style reporting requirements and build a rapport with that company/ies. Get to know the company better and its track record over time ensuring your investment objectives are aligned with the companies you are following.
How it works Fund icon

Fund


Fund into a PCP platform company/ies after having built up a better understanding of the company. Then, following your investment, PCP and related companies assist with shareholder management and share facilitation tools designed to service shareholder requirements.

Meet Our Team

Clifford Howard

Staff Position

Jennie Wells

Staff Position

Wilbur Jordan

Staff Position

Luke Gordon

Staff Position

Meet Our Team

Jeffrey Broun FCA MAICD

Jeff is a chartered accountant with over 30 years experience in company listings, private equity investment and due diligence assignments. Jeff was managing director of a listed “IPO-incubator” style company and enjoys working closely with investee companies to help them achieve their corporate objectives and create value for all shareholders. Mr Broun has spent the last couple of years assessing corporate platforms for unlisted companies around the world and, with his team, have combined key ingredients to create the Private Company Platform. Mr Broun is also a director of the Crowd Funding Institute of Australia Limited and Sharetech Pty Ltd.

Simon Cato

Chairman

Simon has had over 30 years capital markets experience in broking, regulatory roles and as director of listed companies. He initially was employed by the ASX in Sydney and then in Perth. From 1991 until 2006, he was an executive director and/or responsible executive of three stockbroking firms and in those roles, he has been involved in many aspects of broking. Simon’s background as a manager of a listed market platform plus his chairmanship roles on several listed companies makes him an ideal chairman and key knowledge source for companies coming onto the PCP platform. Simon holds a number of executive and non-executive roles with listed companies in Australia – he is Chairman of ASX listed company Advanced Share Registry Limited, and a director of listed companies Greenland Minerals Ltd, Bentley Capital Ltd and Keybridge Capital Ltd.

Kim Chong

Kim has been actively involved in the share registry business for over 33 years. From 1981 until 1996 he was employed with major firms in registry operations as a systems analyst, client manager and share registry division manager. Kim established Advanced Share Registry Ltd  (ASX:ASW) in 1996 with six clients and with his experience in information technology and management skills, has guided the business to the success it is today. Kim’s shareholder management knowledge with the backing of PCP’s parent entity – ASW – provides a solid foundation for the PCP platform and related company Sharetech Pty Ltd.

Robert Swift CFA, MAICD

Robert is the Responsible Manager for API Capital Advisory (AFSL 329133), a global equity boutique advisory with offices in Sydney, Melbourne, UK and Miami (USA). He has worked as a fund manager in the investment industry for over 30 years and is a Chartered Financial Analyst. Before establishing API, he managed $20bn as head of multi strategies at BTIM in Sydney and prior to that was jointly responsible for over $200bn while a Chief Investment Officer at Putnam Investments in Boston, USA. He is a member of the investment committee at Local Government Super, a $10bn industry superannuation fund based in Sydney. Robert’s fund management experience is a valuable asset for PCP and its platform companies given Robert’s knowledge of, relevant valuation analytics and metrics, current viable business strategies deployed by listed companies, and how and why fund managers allocate capital to companies. Robert is based in Sydney, NSW.

Tony Adcock MBA, B.Sc ( Hons), FAICD

Tony is an experienced director and chairman. Previously a Partner in PwC Consulting and Head of Treasury and International Capital Markets in several banks including Robert Fleming & Co. Ltd (now JP Morgan), a group including Investment and Funds Management, Broking and Securities globally. Tony is a facilitator for the Australian Institute of Company Directors in Australia and presents to growth companies here in Australia and overseas. Tony’s knowledge base around governance regimes and ownership transition issues adds a vital added ingredient to the PCP service delivery capability.

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Any more questions?

What is PCP?

PCP is a digital platform that profiles companies to the capital markets designed to attract Followers in the lead up to the company's corporate event. PCP is designed to be a whole of company journey support platform. Companies benefit from a range of services directed at managing an expanded share register, share facilitation, market profiling and engagement. PCP platform companies will need to incorporate most of the features one would expect from a public listed company. At the same time, PCP's platform seeks to attract and build a following of people and institutions (prospective investors) interested in a company or companies on the platform. "Followers" can collectively be a powerful force in supporting platform companies as they advance their "corporate event" and beyond

What is PCP's purpose?

To help unlisted companies to gain a greater profile, attract a following of potential investors and see companies on the platform long term. Many investors have an appetite to increase their portfolio allocation in the direct private equity area (for example currently only 1% of SMSF asset allocation is to the unlisted equities space – a lot less than the USA). At the same time where do you go to find good companies embracing ASX style reporting regimes looking to expand their shareholder base? PCP is designed to be the place for Followers and companies to meet and develop a rapport before the company proceeds to a capital raise or succession plan.

Aren't there other platforms doing this?

Most other platforms focus on the capital raising event - PCP on the other hand is designed to be a whole of company life platform. We believe companies will come on to the PCP platform possibly 12 to 24 months out from their "corporate event." In the lead up to the corporate event, PCP helps chaperone the company through the various investor ready stages and beyond. PCP’s related companies - Advanced Share Registry Limited (ASX: ASW) and Sharetech Pty Ltd combine to closely assist the platform company pre and post its corporate event/s for long term shareholder management. Please refer to:

https://www.advancedshare.com.au/

https://www.sharetech.com.au/

 Three companies – one vision. We aim to change the market dynamics for unlisted companies in this country.

What type of companies can be on the PCP?

The PCP platform is designed to facilitate outcomes and support companies across a wide range of maturities, industry sectors and risk profiles including:

  1.  Capital Raising
    Companies that may be contemplating a corporate event within the next six to twenty-four months including a capital raising for business expansion, an acquisition, founder buy out, ASX IPO, CSF Offer or debt / equity optimisation purposes.
  2. Management of expanding shareholder or unitholder registers where they need a professionally managed platform to help with the shareholder engagement, handle any share facilitation requirements, transfers etc. The PCP platform is ideally placed as a precursor to an ASX listing and a "next step" platform for Crowd Sourced Funding (CSF) companies post their capital raising. PCP helps to avoid taking key staff members away from their executive tasks;
  3. ASX listing in the near future
    Companies contemplating an ASX listing need to get used to an ASX style reporting regime. PCP helps such companies to be better able to transition to ASX. Also, PCP Registered Followers can be an ideal way of building spread ahead of the ASX listing in a cost-effective manner with ideally loyal shareholders and less sell side pressure on the IPO
  4. SME' s where the capital sought is smaller often making it impossible or cost prohibitive to tap the mainstream capital markets - PCP can be an "SME liberator" where SME' s can proceed, via the platform, with a structured equity round for a small equity injection. PCP, in tandem with its lawyers and AFSL adviser, are considering special purpose Funds whereby investors can fund into an SME (or multiple SME's) via an SME Fund which in turn invests into what could be one or a number of SME's with a blend of maturities and industry sectors aimed at providing an attractive dividend yield and strong capital growth to investors. This innovative approach could revolutionise the way SME's access private equity capital in this country.
  5. Succession planning - baby boomer founders are looking to divest their ownership – preferably to the management team. Valuations are very realistic and these companies are often well established and very profitable capable of paying strong dividend yields to shareholders and generating capital growth from the dynamic management team keen to make their mark. Attracting investors to back a Management Buy Out has been traditionally difficult but the PCP platform can now seek to attract such following to back the management team and exit the founders.
How many companies is PCP aiming to have on its platform?

We believe we could handle 200 companies on the platform

Why become a Follower?

Finally, a place to go to find interesting, well prepared companies tracking to a corporate event. The PCP platform is not focused on the capital raising event per se as much as ensuring the company is better prepared for their corporate event. PCP’s platform then continues to support the companies post their corporate event with an expanded shareholder register. PCP's Followers (i.e. prospective investors) gain comfort by being able to follow a company of interest for some time prior to its corporate event. By building a rapport with the company, PCP believes the Followers are more likely to support the company's capital raising and make the process easier and more cost-effective for the company and shareholders. Indeed, the Followers may receive a priority entitlement to that company's Offer enabling the company to attract and build a loyal and informed group of investors/ shareholders over the long term. Followers should be able to assemble a diversified portfolio of direct private equity investments of varying risk ratings, maturities, dividend payout and industry sectors.

What if I want to sell my shares in a PCP Platform company?

PCP's sister company – Sharetech Pty Ltd – provides share facilitation services for all PCP platform companies in tandem with an ASX listed share registry - Advanced Share Registry Limited (ASX:ASW).
Please refer to:
https://www.advancedshare.com.au/
https://www.sharetech.com.au/

Three companies – one vision

Is PCP a start-up board?

No -we envisage most of the companies on the PCP platform will be established profitable companies looking to either raise expansion capital, IPO on ASX or founders sell down to management (or a complete sell out to an acquirer).

Should ASX IPO aspirant companies get on PCP?

Yes - PCP is designed to be a stepping stone platform to ASX.

Is PCP a stock market?

No - PCP is simply a profiling platform - PCP does not show share prices or make any recommendations about a platform company's securities, value or pricing.